Personal Branding Strategies for Women in Business

How a Personal Brand Plan Benefits Your Business Brand
You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business.If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, they’re going to walk right out, and likely never come back. They might even tell a few friends.But if they have the time of their life on their first visit to your store, you’ve got a loyal customer for life. And again, they might even tell a few friends.But what about if you’re someone who works with clients? Someone who hopes to be a leader, a speaker, an author, an entertainer, a consultant?Perhaps you’ve done the hard work of building your business brand, with a logo and professional website to match.But your business brand is only half the battle. Because if you want to stand out and reach your ideal clients, then you need to spend just as much effort on understanding, developing and maintaining your personal brand.While personal branding is critical for all business people of all genders, the reality is that women are so often conditioned to be meek and mild. So while anyone can benefit from the tips I’m about to share, I highly recommend that women, in particular, listen up (so they can get the confidence to speak up and stand out!).Why You Need a Personal Branding Strategy
Women often ask me, ‘how does a personal brand contribute to my business?’Branding takes work and effort, and business leaders are tuned in to ROI. So they often want to know how a personal brand can benefit their business, before putting in all the effort.In short, your personal brand is a representation of your business, and people will judge you accordingly. The reality is that people do judge a book by its cover.So creating a brand is like the cover for your business. You want that cover to not only stand out, but also to be a true reflection of who you are, and what your business is all about.And whether intuitively or directly, most people believe that how you do one thing is how you do everything. If your personal brand is haphazard, lazy or nonexistent, that will reflect on your business whether you want it to or not.On the other hand, when you align your personal brand with your business brand, you’re much more likely to not only connect with the right people but also turn them into raving fans. So that’s the ‘why’ of developing a personal branding strategy. To learn more about how personal branding dovetails with professional branding on our website.Now let’s get into the ‘how.’Creating A Personal Brand
If every journey begins with a single step, then the first step on this journey is to embrance your personal brand.That means being confident in who you are. This calls for authenticity. Honesty is important over all else in branding – being genuine builds trust, and trust builds customers.
This can be difficult for women who are often raised to be people-pleasers and all-things-to-all-people.That’s why you need to keep your target audience in mind.When building up your brand you need to define yoour ideal client.And then realize that only your ideal client matters. Not everyone has to like you, and that’s OK. Remember that the people who don’t embrace your brand were never likely to be customers, anyway.So be confident in who you are. Own it! Own your personality and don’t be afraid to share it with the world. Embrace what makes you unique, and share it with the world. READ:8 Personal Branding Mistakes that are Hurting Your Business
Personal branding blunders can repel customers. But how do you avoid them so you don’t actually harm your business?Here are the biggest personal branding mistakes to avoid.Read more online.Examples of Building Your Brand and Building Your Business
In my role, I wear lots of hats. Our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy consulting.And while I love all my hats, I think what I love most is working one-on-one with small business owners and entrepreneurs to help them define both their personal and professional brands and use them both effectively.It’s so powerful to help women have their ‘aha’ moment of getting crystal clear on who they are and what they have to offer. For example, our good friend and (now retired) client Dana Smithers is a woman who lives, eats and breathes her personal brand. Always the ‘lady in red,’ Dana is a shining example of integrating her personal brand with her business brand and her whole life.Our client Katherine Hartvickson of Quantum Ascendance is another shining example of creating solid and consistent personal and professional brands.Katherine is a high performance leadership and HR Consultant, as well as speaker and best-selling author.She is also a powerhouse personal brander, infusing professionalism and grace into everything she does. This includes regular insightful blog posts and a longstanding social media presence that establishes her as a go-to expert.And like we’ve covered, it’s important to fully embrace who you are.For example, our client Yvonne Douma isn’t afraid to show her playful side! While her company Douma Leadership offers serious services to entrepreneurs looking to improve their communication skills, Yvonne brings an infectious lightheartedness to her work that her clients love.So instead of forcing herself into the ‘somber businesswomen’ role, Yvonne embraces who she is, with a social media presence that reflects the fun, family-oriented person she is.Don’t get us wrong: Yvonne is a super serious entrepreneur and consummate professional who also shares incredibly insightful tips and strategies to establish herself as an expert in her field (for example, see our talk on communication skills on our website).But that doesn’t mean she needs to shoehorn her personal brand into something that just isn’t her.Branding Tips for Women In Business
So once you’ve got a little clarity on your personal brand, what comes next?Here’s are some tried-and-tested ways to build your personal brand:Optimize Social Media
The best way to effectively use social media in your marketing is to be consistent and create authentic engagement.Social media is not a tool to sell your business. Instead, it offers a wonderful opportunity to share your personal brand. Keep your social media presence consistent in order to build and enhance your personal brand awareness and develop a “know, like and trust” factor with your followers.Learn some more tips on how to create an effective social media strategy with us online.Develop An Appropriate Content Strategy
A good content strategy is important for so many reasons, one of which is establishing your personal and professional brands. We’re all familiar with the phrase ‘content is king,’ so it should be no surprise that well-written content is one of the most important elements of your website and marketing materials.Now, the right content strategy will look different for different companies. It can include:
Website content

Webinar/Teleseminar registration pages

Product and service sales pages

Blogs and newsletter articles

eMail Marketing / Newsletters

Social media posts

Press Releases

Print marketing materials

Ultimately, the goal of all content should be to showcase your brand, appeal to more clients, gain conversions and, ultimately, increase business.If you’re new to content marketing, we have some great resources to help you get started:
How To Create Blog Content to Attract Your Target Audience

How To Convert Newsletter Signups Into Customers Without Feeling Sleezy

How To Engage And Inspire With Interactive Content Marketing

Accept Praise With Grace
This is a personal fault of my own, and I suspect it’s something many women struggle with. It’s sometimes tough to respond to a compliment, but I highly recommend you take a moment and accept it. Part of owning who you are is being grateful when people recognize it.So instead of shrinking back and deflecting compliments, accept praise with graceAnd don’t shy away from your accomplishments, either! It’s not bragging if you simply list your accomplishments and let them stand for themselves.Find your Community
Surround yourself with your target market. That way, you’re more likely to be spending time with people who are more likely to respond to your personal brand.Not everyone appeals to everyone, so put yourself in places where your ideal clients will be present. Mixing water with oil will just cause you unnecessary problems.By placing yourself in the right setting and letting yourself shine with a strong personal brand, you will lead yourself to your ideal clients. The opposite – trying to be all things to all people – just leads to hurdles that are best avoided.You can connect with your community at networking and community events, and never underestimate the importance of a great Facebook group!Work With A Branding Expert
If you’re an entrepreneur, then I have no doubt you are good at what you do. But what you do may not be branding and marketing.Remember, personal and professional branding takes a lot of time and effort. It can also be a little intimidating.You’d outsource your accounting if numbers make you cross-eyed, and you’d outsource your building management if you were swamped for time. Similarly, it’s often a great idea to outsource your branding and marketing if you feel like you’re in over your head, or if you just don’t have the time to dedicate to this important work. That’s where our team can help, with consulting and branding strategies to help you get to the next level. I can’t wait to learn more about your business goals!To your business success,Susan

The Evolution of Diagram Software

Information presented as a diagram, a chart or an image is much more easier to understand then a text document filled with hundreds of words. This is exactly the reason more and more companies are using diagrams in their presentations and company documents. Because diagrams help you present complex information in an easy to understand way, many industries started using diagrams and came up with unique diagrams catered towards their business. As the process of drawing diagrams became more complex, advanced software was created for drawing diagrams.

Although there was software created for this, this was mainly used by few expert users in one specific company or used by skilled professionals like software engineers and university professors. One reason for this is that very few users had the proper knowledge to draw these diagrams and not many resources were available for others to learn how to draw these diagrams. Another reason for the low number of users is the high cost associated with these software. Microsoft Visio is one of the most comprehensive diagramming tools in the market, but it’s not practical for a user to buy a single user license if he’s only looking to draw one or two diagrams.

The price of these software were high because they supported almost every possible diagram type. The software vendor had to support and maintain all the diagram types, even though a single user will at most use five or six diagram types. Also there was not a big demand for a single set of diagram types, the only exception being diagrams related to software engineering. So it wasn’t practical for software vendors to come up with different products for different diagram types.

The popularity and the growth of the Internet is one major factor that helped shape diagram software. Because resources on how to draw these diagrams were available online, more and more people became aware of the technical details required to draw these diagrams. Once the communication became easier it was much easier to agree on standards and common ways to draw certain diagrams. As the price of hardware came down so did the price of software, making it accessible to a wider audience. All those factors contributed to the growth, but problems like different file formats used by different software vendors, poor language support etc prevented drawing diagrams becoming something truly global.

The next step in these software were online diagramming software. These Internet applications made drawing software accessible to anyone with an Internet connection. This was a major breakthrough because earlier if you started drawing a diagram at office or university and wanted to finish it at home, you need to have the software in both places and you need to transfer the files from one location to another. Another significant factor was software vendors agreeing on a common format. Now users had the ability to modify a diagram drawn using some other diagram software using their own preferred software.

Now the software vendors are moving towards collaborative online diagrams software. The collaboration has become necessary because most teams are now in distributed locations and it takes time to get something done using email, document sharing etc. But if you can share your diagram with your peers while drawing it, then you can get instant feedback and draw a better diagram.

It’s hard to predict what the future will hold, but as the infrastructure and the technology used to create these software grow we are sure to see some innovative diagram software in the future.

Why Sports Nutrition Products Are Not Good For Everybody

The right diet, and the amount of natural nutrition products that it should contains, is a constant concern today with ordinary folks as well as dieticians. Overweight is causing plenty of problems all across the globe with obesity related complaints increasing every day.

Further, obesity is not the only problem that would result from a wrong diet pattern. Insufficient nutrition results in sundry other complaints like stress related tension, insomnia, lack of concentration, low performance, and overall lethargy. And this in turn will result in accidents at workplace or while driving, or in frequent temper tantrums.

Sports nutrition products and natural nutrition products have their special roles to play in rectifying these diet related health problems. This is mainly because nutrition requirements of individuals vary over a wide spectrum. And the bigger problem is that in too many cases people are not aware of their bodies’ unique requirements. For example, the type of nutrition required for sportsmen and athletes is vastly different from the type of nutrition required for ordinary people who are into routine office jobs.

A sportsman will typically burn off far more calories than someone whose activities are restricted to his home and office. Their bodies will need more amino acids and proteins as well. It is in the background of such needs that sports nutrition products gain importance in maintaining athletic health. If athletes go into overdrive about things like cardio workouts or muscle building without giving proportionate emphasis on taking care of their nutritional needs, the consequences are likely to be disastrous.

Once sportsmen understand the nutrition requirements of their body rightly, and satisfy these requirements with the necessary type of sports nutrition products, their body building regimen and athletic activities will be more successful. By that same token, it is important for less active people to keep off the supplements designed to give extra energy to sportsmen. These people should stick to their natural nutrition products which are designed to provide only that amount of proteins, vitamins, and minerals required by people whose activity level is average.

One negative aspect of sports nutrition products was that they were made without giving much importance to how they tasted. However, of late, attempts have been made to rectify this problem by introducing flavored chewy bars and protein shakes. Athletes no longer have to struggle with unappetizing stuff to keep their bodies fit. Markets have come out with such tasty products that once sportsmen understand their bodies’ nutritional needs properly, they can keep themselves fit in a very tasty way.